Bruce Willis, who is apparently the face of Belvedere's Sobieski vodka, is now going to be part owner. If you can call 3.3% part owner. According to Reuters:
U.S. actor Bruce Willis will take a 3.3 percent stake in the French company to help drive its marketing strategy.
Belvedere's statement on Tuesday lifted the company's shares as much as 6.6 percent to 34 euros in early trading, giving it a market value of around 85 million euros ($122 million).
Belvedere's statement on Tuesday lifted the company's shares as much as 6.6 percent to 34 euros in early trading, giving it a market value of around 85 million euros ($122 million).
Believe it or not, I was offered to be the face of a youth erectile dysfunction medication when I was 12. It's a much more common problem than you may think. That company went under though after facing a lawsuit from pretty much every mother on the planet. And that pretty much ended my career in show business.